Meet The Founder

The Story of CHÁMMARI

Born and raised in London, Nihaal has always been drawn to fashion—not only to how clothes look, but to how they make a woman feel. She learned to sew from her mother, a skill that stayed with her and would later help bring her ideas to life.

Finding clothes that felt right was not always easy. As a petite woman, she often struggled to find modest pieces that fitted well. She wanted clothing that felt comfortable, looked beautiful and was made from fabrics chosen with care. Too often, finding one of those things meant compromising on another.

After years of searching, Nihaal began to create the pieces she wished she could find. CHÁMMARI started with hijabs, but the idea was always to grow into something more: modest clothing women could feel at home in, with feminine designs and thoughtful fits for different bodies, heights and proportions.

The belief behind the brand is simple: women should not have to choose between quality, a good fit and beautiful design. What began as a personal search has become CHÁMMARI’s purpose to make considered pieces that feel as lovely to wear as they are to look at.

Our Values & Promise

We promise to make you feel confident, beautiful and comfortable in what you wear. Every CHÁMMARI piece is guided by our values of quality, thoughtful design and enduring femininity. We believe modest fashion should feel effortless yet considered, reflect the woman wearing it, and be made to last beyond a single season. In every detail, our aim is to help you feel like yourself—only more confident.

Membership

The CHÁMMARI Loyalty Card

The more you spend, the more you unlock.

An invitation into the inner world of CHÁMMARI. Every order brings you closer to the next level of the house — each one more considered, more personal and more exclusive than the last.

Loyalty CardCHÁMMARIMember2026
Level 01

Reward 1

When you join

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Level 02

Reward 2

Spend £100

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Locked
Level 03

Reward 3

Spend £150

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Level 04

Reward 4

Spend £200

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Locked
Join CHÁMMARI Loyalty
Gift CardCHÁMMARIFor the beautiful you

Gifting

Gift Cards

A thoughtful way to give CHÁMMARI.

Give someone special the freedom to choose their own favourite CHÁMMARI pieces — a considered gift for birthdays, Eid, weddings, or simply because.

Shop Gift Cards →

The Women of CHÁMMARI

Meet the women who wear CHÁMMARI. Each of our models brings her own style to our scarves, showing how one piece can be worn in countless different ways.

IMANI

Aïcha

Inaya